Data protection

1. Responsible person

Dark Divas Fashion
Mag. Florian Dünser
Neustadt 11
6800 Feldkirch, Austria
Email: shop@dark-divas.com
Telephone: +43 (0)660 1235025

2. General information on data processing

The protection of your personal data is of particular importance to us. We therefore process your data exclusively on the basis of the legal provisions (GDPR, TKG 2003).
This privacy policy informs you about the most important aspects of data processing within the framework of our online shop.

3. Collection and processing of personal data

We process personal data that you provide to us in connection with an order, registration or contact.
This includes in particular:

  • Name, address, email address, telephone number

  • Billing and delivery address

  • Payment information (via the respective payment service providers)

Data processing is carried out for the performance of the contract (Section 6 Paragraph 1 Letter b GDPR) or for the protection of legitimate interests (Section 6 Paragraph 1 Letter f GDPR).

4. Shopify

Our shop is operated on the platform Shopify International Ltd., Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland .
Shopify stores customer, order and payment data on servers in Ireland, Canada and the USA.

Shopify is certified under the EU-US Data Privacy Framework and therefore guarantees an adequate level of data protection in accordance with Art. 45 GDPR.
More information: https://www.shopify.com/legal/privacy

5. Printful

For the production and delivery of the ordered goods, we work together with the service provider Printful Inc.
The fulfillment centers are located within the EU (e.g. Latvia, Spain).
Printful receives the data necessary for fulfilling the contract (name, delivery address, product details).

Further information: https://www.printful.com/de/policies/privacy

6. Payment service providers

Payments are processed via Shopify Payments , PayPal or other providers specified in the shop.
These service providers process personal data under their own responsibility and are independent controllers within the meaning of the GDPR.

7. Cookies

Our website uses cookies to enable basic functions (e.g. shopping cart) and to correctly execute analysis and marketing tools.
You can prevent the storage of cookies in your browser settings or manage them via our cookie banner.

8. Cookie consent tool (Cookiehub)

We use the consent management platform Cookiehub from CookieHub ehf., Hafnargata 18, 230 Reykjanesbær, Iceland ,
to manage the consents of website visitors for cookies and tracking technologies in accordance with Art. 6 para. 1 lit. c GDPR (legal obligation) and Art. 6 para. 1 lit. f GDPR (legitimate interest in obtaining and managing consents in a legally compliant manner).

When you visit our website, a connection is established to Cookiehub's servers to store and read your consent status.
Cookiehub uses a technically necessary cookie to store the consents given or revoked.
The following data will be collected:

  • IP address in anonymized form

  • Date and time of approval or rejection

  • Information about the browser, the device and the language settings

The data is stored on servers in the EU (Iceland) and automatically deleted after 12 months.
Cookiehub is fully GDPR compliant.
More information at: https://www.cookiehub.com/privacy-policy

9. Google Analytics 4

We use Google Analytics 4 , a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland .
This website uses cookies that allow for analysis of website usage.

The collected information is usually transferred to Google servers in the USA.
Google is certified under the EU-US Data Privacy Framework .

You can prevent Google Analytics from collecting your data by installing the browser add-on to deactivate it:
https://tools.google.com/dlpage/gaoptout

10. Google Tag Manager

The Google Tag Manager is used to manage website tags.
The Tag Manager itself does not process any personal data, but merely triggers other tags.
The processing is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in the efficient management of our tracking tools).

11. Meta Pixels (Facebook/Instagram)

We use the Meta Pixel from Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
This allows us to track the behavior of visitors after they have seen or clicked on an ad on Facebook or Instagram.

This allows us to measure the effectiveness of our advertising and optimize target groups.
The processing is based on Article 6 paragraph 1 letter f GDPR.

More information:
https://www.facebook.com/about/privacy
Opt-out option:
https://www.facebook.com/settings/?tab=ads

12. Server log files

When you visit our website, Shopify automatically collects certain technical data (IP address, browser type, date/time).
This data is used exclusively for ensuring operation and for error analysis.

13. Newsletter

If you subscribe to a newsletter, we will use your data exclusively for sending the newsletter.
You can unsubscribe at any time, e.g. via the unsubscribe link in every email.

14. Your rights

You have the right to:

  • Right of access (Art. 15 GDPR)

  • Rectification (Art. 16 GDPR)

  • Erasure (Art. 17 GDPR)

  • Restriction of processing (Art. 18 GDPR)

  • Data portability (Art. 20 GDPR)

  • Right to object (Art. 21 GDPR)

For questions or complaints, please contact us at shop@dark-divas.com .
You also have the right to lodge a complaint with the Austrian Data Protection Authority.

15. Storage period

We only store personal data for as long as is necessary for the performance of the contract, legal retention obligations or the assertion of legal claims.

16. Changes to this Privacy Policy

We reserve the right to amend this privacy policy from time to time to adapt it to current legal requirements or changes to our services.